Business aims Essay Example

Business aims Essay As a Night Club that intends to be successful, I will be committed to providing a friendly atmosphere for my customer that will be well equipped and conducive for rendering of relaxing and professional service. I will also maintain a reasonable price and affordable price that would please my customers and will cover my cost as well. Also my aim is to remain a step ahead of my competition through an exemplary service provision. I expect my guest to have more fun during their leisure time. I will provide more video and electronic technology per square footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of belonging for local and tourists alike. We will write a custom essay sample on Business aims specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Business aims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Business aims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer My Operating Credo is, happy enthusiastic employees create happy enthusiastic guests. To achieve our objectives, Club 40/40 is seeking to capitalize on excellent location opportunity with swift commitment to the West London development. To maintain tight control of cost operation, and cash flow through diligent management and automated computer control. To maintain a total beverage cost below 33% of food revenue. To exceed à ¯Ã‚ ¿Ã‚ ½150,000 in annual sales by the third year of plan implementation. Competitive comparison My major competitors are AKA Bar, Astoria, Heaven Night Club. They are competitor because they provide the same service as my Night Club (40/40). We are all in same sector or industry however 40/40 Night Club will set it self-aside from other. I have carried out my market research and it shows that my main competitor are using price as a strategy to gain high level of market share. THE COMPANY Club 40/40 will supply quality leisure service to its customers, which will involve selling high quality service. We will be different from our competitors by producing very high service to customer and my customer service will be outstanding The elaborated dance club situated in a spectator setting, which comfortably accommodates 350 guests, will characterize the Nightclub. The area will also offer three private skyboxes, which can be combined for use in a conference or private party setting. This room is intended for special event and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which display a collection of musical and dance memorabilia. A live DJ will coordinate the event and entertain the patrons with music and games during music break and off-times. The Nightclub will provide several interactive style video games and pool tables to provide for both additional entrainment and revenue. Exceptional service, in order to reach and maintain a unique image of quality, the Nightclub will provide attentive and friendly service through a ratio of service personnel to customer, and will also invest in the training and supervision of its employees. We estimate nearly one service staff member for every 35guest. The Ownership The Nightclub is a privately held LTD, the details of which have not been solidified as of the date of this publication. The LTD consists of three principal Shayo, Christian Milian and Nick Cannon. Nick Cannon holds a BS in business administration from North London University. He has held restaurant management positions for the Club 333. He successfully opened and managed two nightclubs, and went on to open other operations including a sports bar. He is currently in his fifth year in the hotel industry, where he manages a successful sales department. Christian Milian holds a BA in Industrial Media Management, with a concentration in marketing. She has held a financial analyst position with John Lewis and QuickFire Communications for two years. Shayo (thats me) has been managing a staff for eight years. He is currently in his fifth year in the retail industry, where he is a successful finance manager.